• 1860-1870: The founding of Benoît Gonin, a company specializing in braids and laces - laying the foundation for a century-long tradition of excellence in fashion trims.
• 1970: The company is taken over by Trepal Tresses et Passementerie de la Loire, expanding its expertise and influence in the world of luxury trims and embellishments.
• 1990-1997: The creation of Effet, a company initially focused on chenille, which later evolved into Effets Passementeries in 1997, becoming a renowned name in the industry.
• 1998: The opening of Accessoires d'effet, a boutique dedicated to sales for individuals, bringing the art of fashion embellishments directly to the public.
• 2015: The establishment of a weaving workshop within the company, expanding our production capabilities and further enhancing our craftsmanship.
• 2017-2019: A comprehensive reorganization of our production site, optimizing productivity and efficiency to meet growing demand and maintain our high standards of quality.
• 2021: The launch of Effet Bijoux, offering jewelry and fashion accessories to individuals, diversifying our product range and bringing our expertise in fashion to new markets.

Located in St. Paul-en-Jarez (42), in the heart of the Loire, all of our products are meticulously crafted on-site in our workshops by our dedicated team.

From start to finish, we take pride in producing every piece locally, ensuring the highest quality and attention to detail.

We value our close-knit team and prioritize regular internal exchanges to create innovative designs. This collaborative environment allows us to develop collections that align with the needs of our customers while keeping up with current trends and color palettes. Every team member contributes to our creative process, making each project a moment of shared vision and co-creation.

At Effet Passementeries, we are constantly developing new products by incorporating innovative materials and contemporary technologies.

Our inspiration is limitless, drawing from a vast array of sources to create designs that are both fresh and timeless.

Our unique know-how sets us apart, thanks to the diverse range of materials we work with and our extensive color palette. This allows us to craft high-quality pieces that are not only visually stunning but also technically advanced, ensuring that every creation meets the highest standards of both craftsmanship and innovation.