Founded by mother-daughter duo Frédérique and Loane, LO NEEL blends eco-conscious fashion with artistic flair and rock-inspired edge.

Driven by a passion for travel, co-founder Frédérique Muller draws inspiration from global cultures and traditional craftsmanship to create exclusive prints and embroidery featured throughout the collections.

Her daughter Loane, a rock culture enthusiast, adds a bold, modern twist with structured silhouettes, metallic accents, and an unapologetically edgy vibe.

Together, their contrasting yet complementary visions reflect the spirit of their muse - Alexandra David-Néel, the fearless Parisian explorer. Her legacy lives on through LO NEEL’s signature style: boho-chic, poetic, luxurious, and rebellious.

LO NEEL is where sustainability meets style, offering a wardrobe that’s as responsible as it is original.

Certified by the City of Paris for Sustainable Fashion.

LO NEEL has been officially recognized by the City of Paris as a leading eco-responsible fashion brand. Selected from over a hundred participants, LO NEEL was included in the city’s exclusive Sustainable Fashion Map - a trusted label that highlights ethical and environmentally conscious brands for mindful consumers.

LO NEEL’s mission is to revolutionize the fashion industry by creating high-quality, durable clothing within a slow fashion model. The brand designs bohemian-inspired pieces with a bold rock twist, offering a unique aesthetic that blends creativity with conscious living.

At the heart of LO NEEL is a commitment to eco-responsibility, focusing on sourcing the most sustainable and organic materials available.

Every step of production reflects strong social and ethical values, with partner workshops that are certified and aligned with fair labor practices.

LO NEEL is proudly 100% vegan - no animal-derived materials are used, and no testing is conducted on animals. The brand is a pioneer in vegan sustainable fashion, redefining luxury through innovation, ethics, and style.

LO NEEL is more than just a brand - it’s a movement that elevates and redefines eco-conscious fashion for a better future.

The brand uses exceptional and sustainable fibers, including:

Piñatex® (pineapple fiber) – a recycled, leather-like alternative made from agricultural waste. Rose fiber – exclusive to LO NEEL, this silky, biodegradable material is crafted from rose waste. Recycled polyester – made from certified plastic bottles, ideal for trousers. Soy fiber – known as "vegetable cashmere" for its softness, antibacterial and thermoregulating properties. Upcycled wool – marine sweaters made in Italy from recycled deadstock and wool scraps. GOTS-certified organic cotton – thick, high-quality cotton for long-lasting T-shirts and sweatshirts. Mulberry bark fiber – a rare blend of wild mulberry and organic cotton with natural temperature regulation, exclusive to LO NEEL in France.

LO NEEL, a trailblazer in slow fashion, challenges industry norms by offering limited-edition collections that prioritize quality and durability. Each piece is designed to stand the test of time, encouraging consumers to buy less but better. LO NEEL presents interchangeable capsule collections based on the mix-and-match concept, providing a complete wardrobe - from rose petal dresses to rock-inspired pineapple fiber belts.

This responsible and creative approach significantly
reduces environmental impact while offering high-end, sustainable fashion.
Committed to ethical, eco-friendly, and durable fashion, LO NEEL is a key player in the slow fashion movement.